2nd phase of Incredible India advertising campaign launched

Ambassador of India to Korea S. R. Tayal, launched the second phase of the Incredible India outdoor advertising campaign in Seoul with New Creative produced by the Ministry of Tourism, recently by flagging off the Subway Train wrapped in Incredible India images.

This Subway Train wrapped in Incredible India images will ply for two months on Line No. 4 from Danggogae to Oido – which is the busiest route in Korea. This launch was preceded by an Indian Tea Ceremony attended by major opinion makers, media personalities and a cross section from the tourism and travel industry.

The cuisine offered from various parts of India provided another vignette of tourist attractions in India.

The impact of the Outdoor Advertising campaigns launched in the Korean Market during 2008 in Seoul and Jeju Island has yielded increase in bookings received by the travel industry from this market.

Korea is a prime tourist generating market for India and in 2008 India received about 70,000 tourists, including repeat visitors from this market. It is expected that in 2009 this figure will increase further.

Outdoor advertising as well as organizing of mega promotional events is the strategy adopted for East Asian Markets and aggressive reassurance efforts are being made to sustain interest in India as a tourist destination.

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